Before starting your odds comparison journey, you need to understand what betting odds are and how they work. In a nutshell, betting odds give you information on the possible outcome of a particular event. Bookmakers provide you with sports betting odds after analyzing wagers and sporting trends. But, over and above that, betting odds give you an idea of how much you'll get if your predictions go as anticipated. In other words, sports betting odds give you an indication of whether a particular wager is worth your time or not.

What is Odds comparison?
Odds comparison means precisely what it says on the box. It’s the process of pitting the different betting odds from various bookies against each other. As mentioned, most sportsbooks put forward a set of betting odds players must work with when placing their wagers.
Now, other bookies conduct better research and come up with more favorable numbers than others. That’s why you’ll find that sports betting odds vary from one bookie to the other. Other sportsbooks provide you with the best betting odds but only in selected markets.
For example, one bookie might provide you with the latest odds in football. But you’ll find that their horse racing odds leave a lot to be desired. That’s why it’s necessary to shop around for the best betting odds on your preferred sport and markets before placing your wager. At the same time, the process of odds comparison allows you to single out the bookie offering the best odds in several markets. That’s the bookie you want to side with.